The LADOT is leading a regional
traffic safety education and awareness campaign, known
as “Watch
the Road.”
The Watch the Road program partners
LADOT with Caltrans, the Southern California Association
of Governments, the Los Angeles County Metropolitan
Transportation Authority, Automobile Club of Southern
California, the County of Los Angeles Department of
Public Works and the California Highway Patrol.
The campaign targets dangerous behaviors
that cause thousands of needless collisions each year.
High-impact safety messages are directed towards bicyclists,
pedestrians and motorists through various past and electronic
media resources.
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